IMPLEMENTATION OF DESIGN THINKING METHOD FOR UI/UX DESIGN OF PANEN-PANEN MARKETPLACE
Abstract
Agriculture is one of the mainstay commodities in Indonesia which is quite large and influences the national economy. The increasing population growth in Indonesia has resulted in increased basic needs from several sectors such as agriculture, fisheries, livestock, plantations, food crops and cultivation. PT. Infonika Parasa as a partner company has a solution to create a marketplace-based online buying and selling system. However, producers and consumers need a good display system in order to minimize errors in buying and selling online. Based on these problems, an e-marketplace user interface “Panen-Panen” was created which can help cultivators of vegetables, fish, fruit and livestock in expanding the marketing of processed products and users in using the application. The method used to process data is Design Thinking with five processes, namely empathy, define, ideate, prototype, testing. In prototype testing using learnability and satisfaction aspects with a system usability scale approach. The test results from the learnability aspect of 59% of respondents presented the convenience of
users in using the “Panen-Panen” marketplace application and from the satisfaction aspect, the results were 71.3%. In addition, the adjective ratings are above “Good” and below “Excellent” and are in the “C” and Acceptable grades. Respondents have successfully carried out several scenarios given and provided feedback for the proposed application, so that users can complete their objectives in using the “Panen-Panen” marketplace application, which is to find and order the needs of vegetables, fruit, fish, or meat.
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